Current Venture - FAARO Jewelry

Little bit about the adventure, currently I have a venture in jewelry business. A jewelry company started in partnership with my uncle, rather a family business as we plan it to be in the long run to a more extreme level. To give time-line of major events occurred at FAARO jewelry so far...


FAARO jewelry was first founded in Japan during an experiment modeling in Rhino software. My grandps used to make jewelry in old days and sell them to big companies but with lack of marketing knowledge he could not improve and capitalize his great jewelry making skills to generate a big revenue. My uncle and I started thinking that jewelry was something that all our relatives has been doing in the past and thought that is a good way to go about using our skills. At first we wanted to use several suppliers from Thailand and Bangkok and sell their jewelry back using more of mobile and online format exclusively in Japan. www.lafaaro.jp , You can also have a look at their latest yahoo online store. (Faaro yahoo store)

As we start gaining some recognition among locals in japan we started thinking about a manufactring facility in Sri Lanka.

Why Sri lanka?
Sri Lanka is a well famous country for its gorgeous blue sapphire gems, as we identified this component earlier on and decided to capitalize on that to generate revenue using FAARO jewelry. We had to take serious measurements on the total quality management aspect of the jewelry that were created in Sri Lanka. Consistency in the designs was one of the problems at first.

2007 December we rented a place and set up FAARO exclusive manufacturing facility near the capital of Sri Lanka. This manufacturing facility, Channel Kay, was supervised by my mom on all the operations.

In January 2008, I started our newest venture of FAARO in US. Operation aspect of the company is well structured at the moment although with proper technology can be improved further.

What makes FAARO different from other jewelry stores?
In Jewlery industry turn over rate of products is very high as they stay on shelves for a long time than grocery items. With our jewelry manufacturing facility in Sri Lanka we get access to genuine gem mines easier than other jewelry companies. We perform gem cutting and installing to eliminate the middle man. Which is a key component in cutting down costs of the final product.
Secondly FAARO is specialized in Blue sapphire and other sapphire jewelry. As we compulsively add new jewelry designs to our collection, we have been able to seperate our collection from other jewelers out there. FAARO Crystal sapphire collection is a great example of how we can dominate the sapphire gems sector of the jewelry industry. (Sapphire Crystal)

Since we started FAARO jewelry we've been adding new designs to please the taste of people in US and Japan. Be sure to check out our US official website www.faaro.com

I will look forward to introducing you to our newest jewelry collections in the future through this blog.