International Business: Global Communication

In this IB series post I am planning to talk about importance and effectiveness of communication in global business and cross border business.

Communication in any organization take a huge role. It is the cogs that connect things together and get things moving. Without proper communication things will fall apart. There is nothing as enough communication, communication can never be enough. In a business setting you need to get as much information as you can to successfully complete tasks.

Going to global communication create new barriers that don't show up in local organizational level. Language difference is the first tackle. Most of the time someone that speaks that language effectively can be used to solve this issue easily.

In the previous posts I discussed important issues in global business. If it is difficult or costly for you to have someone physically present in the foreign business location it is hard to communicate. But with the internet and increasingly developing new ways of communication through internet make this easier task.

Instant messenger services are a great way to communicate with foreign location and keep them upto date. Programs like Skype make voice over internet extremely effective and low cost.

Keeping information synchronized with foreign location and local parent or the branch is another difficult problem that FAARO experienced. With the help of synchronizing data program like Microsoft Groove, things were easier to keep track of and up date and share information and data.

With the development of communication techniques over internet, global communication for a business have become much easier.